Intuit Rebranding

Intuit’s in-house design team, in collaboration with Moniker, revamped the brand’s visual identity. The new logo, with bolder strokes and geometric shapes, reflects Intuit’s AI-driven platform and future-focused strategy, while curved letterforms retain humanity. The refresh includes a new color palette, typography, photography direction, and the "I-beam" layout element, inspired by the logo’s "I" and symbolizing Intuit’s role as a global tech platform.